Thursday, January 25, 2007

Its all about the Boxes Stupid

So there is a school of thought out there that says that Google Adsense Banners and Skyscrapers are dead.  Ergo no one is clicking them any more because they know they are advertisements and they just completely ignore them.

I do not have a definitive answer on this, but suspect that it has a measure of truth in it, especially for many types of blog websites.

Personally I favor the large box following a post and the Google Search option for Adsense revenues myself.  The Google referral programs seem to have reached a saturation point as well.  So you may want to consider dropping the Google Banners and reconfiguring your site for the New Year, if you are not seeing any action.

Maybe skyscrapers and banner ads will come back into vogue someday if enough of us lay off for a while.

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