Tuesday, August 05, 2008

Adsense Makes Sense

By now we are all familiar with Google Adsense, but the question that continuously crops up is how does Adsense determine what advertisements make it onto your blog or website. Well, as of the moment, Adsense ads are selected primarily based upon text from your websites.

Google has been working on many ways to improve their targeting technology to better place ads with sites. One of the main obstacles arises when a site maintains a heavy focus on pictures and videos. It is extremely important to include enough text in your site so that Google can place pertinent ads to your page. 

Other ways to improve your ad targeting include, titling images correctly by providing ALT tags and utilizing captions for images and video.

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