Saturday, August 09, 2008

Scrolling Adsense Ads, Does Anyone Scroll

So its been a few months now since Google Adsense added those silly little scroll buttons on their ads.  I have no idea who would ever look at an ad for say diet pills and think to themself,

"That's just not what I'm looking for in an advertisement.  Maybe I need to look further by scrolling for more ads!"


The concept just doesn't seem to make much sense.  That said, Google hasn't yanked the things.  Probably considers it to be something along the lines of 'no harm, no foul'.  I just can't understand why they even go to the energy of using them.  Plus, I have not found a metric or tool that can track whether or not anyone actually does click on the scroll button.

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