Monday, December 08, 2008

Competitive Ad Filter

Google's Adsense program offers decent rewards to anyone who is dedicated enough to explore its intricacies (dashboard) and apply the knowledge of the sages (Adsense bloggers) in order to reap the benefits. Having said that, I wanted to take a minute or two today to mention the Competitive Ad Filter in the Setup menu. 

The Competitive Ad feature will enable an Adsense user to determine which ads they will run on their page. Granted, this sounds like the simplest of tasks, but it is actually quite involved, so hold on.

The best way to explain this whole "process" is to suggest you look at it first-hand from your Adsense account. Basically, log-in, select account setup and then competitive ad filter. Once you select the competitive ad filter you will be greeted by some text as well as a few examples of how to filter ads for your blogs. 

In addition to that tool, Adsense now offers an Ad Review Center where you can review the ads before they run on your page. Personally, I believe that the ad filter works well enough, but if you aren't in the mood o run the research and block domains on your own then the new review feature might be right up your alley. Either way, you are bound to have the ads you would prefer running about 90% of the time. 

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