Monday, December 22, 2008

Google Crisis?

I found a very interesting article over on today regarding Google's latest crisis. The new crisis involves Google Search users visiting parallel sites (non-Google affiliated ones at that). You see, it is great to have a search engine that delivers users to your own sites, but it can be worrisome if after they use your search engine they leave your sphere of influence and spend time and money on someone else's site. 

Apparently Google is having the most difficulty with price comparison and shopping sites. Sites like BizRate, Shopzilla and PriceGrabber make up the top three traffic and sales hacks that Google is concerned with at this point. 

It will be interesting to see what Google will do in response to this crisis. I feel like they have been kind of ignoring their search engine for the last few months and instead focusing on spamming the hell out of YouTube. Granted, I cold be wrong, but this just seems like something they should have been ready for. Oh well, I'm sure Google will figure this out in time for Valentines Day.

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