The Ad Budget that is Reborn on New Years Morning

We focus all of our attention on optimizing our sites, but sometimes it is not our sites performance that results in missing our Adsense earnings goals.  If you are looking at December results and thinking that you didn’t quite earn as much as you expected, don’t rush to change anything that you hadn’t already identified as broken.

Many advertisers have budgets that run out before the month of December ends.  Furthermore, those budgets are often not renewed until a few days into January.  To compound this type of thing, two other market activities kick in that can decrease your earnings.  Many advertisers simply stop spending ad money from about the 25th through about January 2nd.  If they have nothing to sell to holiday consumers, their money might get more bang for its buck when people that they are targeting come back online AFTER the holidays.

Plus, many companies and advertisers that do have consumers to target can move into the vacancies mentioned above and pay far less in Adsense money to run their own advertisements.  The supply of ads shrink and the bargain hunters move in.  Its classic economics, and it can account for decreases in Adsense earnings during December.

Google Crisis?

I found a very interesting article over on WebsiteMagazine.com today regarding Google's latest crisis. The new crisis involves Google Search users visiting parallel sites (non-Google affiliated ones at that). You see, it is great to have a search engine that delivers users to your own sites, but it can be worrisome if after they use your search engine they leave your sphere of influence and spend time and money on someone else's site. 

Apparently Google is having the most difficulty with price comparison and shopping sites. Sites like BizRate, Shopzilla and PriceGrabber make up the top three traffic and sales hacks that Google is concerned with at this point. 

It will be interesting to see what Google will do in response to this crisis. I feel like they have been kind of ignoring their search engine for the last few months and instead focusing on spamming the hell out of YouTube. Granted, I cold be wrong, but this just seems like something they should have been ready for. Oh well, I'm sure Google will figure this out in time for Valentines Day.

Source: WebsiteMagazine.com

Sarbanes-Oxley Increases Document Scanning Nationwide

If you are a small business owner or an individual who works in Human Resources or deals with records, you have undoubtedly become intimately familiar with the Sarbanes-Oxley mandates regarding records management and accountability. Having spent a great deal of time in both medical records as well as an HR Generalist, I can tell you that reorganization of records has been an intense thing the last few years. In addition to the push toward the aforementioned reorganization, many businesses have began the push toward electronic records through utilization of document scanning services.

Many of the document scanning services in the marketplace today offer very simplified services, but little in the field of warehousing and "backup". Fortunately, there are organizations like RecordNations that will not only scan your documents, but offer warehousing of both paper and tape records. By offering these services to their clients, customers will know that their records are not only in good hands, but are easily accessible to anyone who may need access. 

If you are interested in moving your organization into electronic record-keeping or are interested in storing those cumbersome files offsite, then you should really check out RecordNations services, I don't think you'll be disappointed. 

Adsense Tips

There are a lot of folks out there who do their best to spread the word about Adsense optimization as well give tutorials in order to help users out. I recently surfed through YouTube to find some tips to share here and came across a great video made by the Australian Adsense team and posted on their YouTube channel "InsideAdsense".

In addition to offering great tips ranging from creating custom channels to tracking and measuring your results, the Adsense team delves into nearly every aspect in this video and others in their collection. I highly recommend checking out their channel over on YouTube to learn more tips and tricks in order to put an exclamation point on your earnings.

Wu-Yi Tea

I wanted to take a minute today to talk about an incredible organic tea I discovered about a week ago in our downstairs cabinet called Wu-Yi Tea. Not only is this a diet tea, but it is organic as well as laced with antioxidants and other heart healthy goodies. One of the more interesting aspects about Wuyi tea is that the special tea extract comes directly from the Chinese countryside. In addition to being USDA approved, this tea offers a wealth of great health benefits and is actually used in the Far East to fight obesity.

In addition to offering a weight loss tea, Wu-Yi offers a variety of other great products including a cleansing tea and a variety of supplements. I've never been too big on the supplement game, but have to admit that I've been considering trying a few of their other products. I don't know for sure if I will, but if they are anything like the tea I might just go for it.  Give them a quick look if you like tea, weight loss or a healthy and organic lifestyle.