eBay to test advertising auctions on other sites�|�Reuters.com

eBay to test advertising auctions on other sitesReuters.com:

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"In coming months, the program, dubbed eBay AdContext, will allow Web sites to embed simple snippets of code that can then automatically act to showcase items for sale on eBay's site, eBay officials said.

'We want to increase the number of times buyers come to particular sites,' Swaaij said of the affiliate marketing drive, one of scores of ways eBay is now encouraging Internet developers to build eBay functions into independent Web sites.

What goods appear in any particular advertisement will be determined by the keywords on that Web page, a technique known as contextual advertising. A sports Web site would feature links to sporting gear or memorabilia from eBay, for example.

As listings change on eBay, advertising automatically changes on affiliated Web sites to reflect the new products or services for sale on eBay. Web site affiliates receive a cut of 40 percent to 70 percent of sales, depending on volumes.

'It is a way for Web sites to get an additional monetization stream,' Swaaij said."


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