Google's competitors are coming up with a novel approach to competing with Google.
Offering searchers more privacy.
Google received failing grades from Privacy International last month for snooping and failing to protect searchers.
Microsoft, Yahoo! and Ask are racing to do better than Google and to one up each other. Promising ever shortening periods under which they will keep users search result information. Ask is even offering up a service that would promise something akin to anonymous searches on its network.
That might make it harder for you to find personalized cups in your search related advertisements, but if you are attempting to avoid imprisonment in a Chinese jail for researching a politically taboo topic it could save your life.
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