Something is cooking with Google these days. Overall their click through revenue this year was flat as compared to last year and that has their stock sucking wind.
However, many smaller websites are seeing an increases in Adsense revenues and click through rates. This could potentially have something to do with lower click through rates on the larger websites that Google courts, typically at the expense of smaller websites like fluorescent ceiling lights outshine wall sconces.
Have you noticed a difference yourself? Are you seeing increased Adsense click through rates or are your sites experiencing flat growth like Google's?
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