Wednesday, July 16, 2008

Adsense – A Revenue Option for Small Clubs and Charitable Organizations

This week I have been doing some volunteer work for the Parent Teacher Organization that represents the school my children attend. I am setting up a website for the PTA, and I have been counseling them on their options of the setup including new revenue and fundraising options that will be available with their website.

This includes running adsense advertising on their site. As the website will likely generate a focused group of parents and possibly students looking for information, it is definitely possible that Adsense revenue could help them meet some of their budget and fundraising goals.

The trick is to balance out the types of advertising that might appear. Maintaining a tight filter for competitive advertising to screen out advertisements that are not appropriate for a PTA website would be very important for example. While ads for school supplies could be great, other ads for Orovo detox or diet pills may not be at all.

No comments: