Thursday, October 02, 2008

Building Links, Building Networks

It is no secret that the more social you are in the blogosphere, the more success you should have with page impressions and back links. Seeing as though Google Page Rank is nearly dead and buried, it is still important to build your networks via links to relevant sites. 

One of the most important aspects of building links is to generate additional traffic therefore generating more ad clicks and page impressions. One of my favorite ways to build up back links is to use different blog surfing services as well as blog carnivals.

Blog surfing networks like BlogExplosion and BlogMad are great for seeing different blogsites and gathering ideas and exploring potential solutions for questions you may have. In addition to offering ideas and solutions, surfing through these networks gives you the ability to network by leaving comments and links. If you have a niche blog, this is a great way to drum up business as well due to entry into a mass market. Remember, your blog will receive page impressions as well as clicks on these surfing networks from people who are like-minded and looking to build their networks as well.

As for blog carnivals, a lot of people are still not too familiar with the concept. Basically, you submit your blog to a "carnival" and they feature an article/post of your choosing and funnel traffic toward it. The carnivals are specialized in terms of content, so if you have a gaming site and submit it to the gaming carnival you are going to receive a lot of traffic. Once again, this increase of traffic will help generate interest in your site as well as more page impressions and clicks. 

With both of these network building solutions, it is important to notify Google Adsense that you are expecting a hike in traffic due to the following reasons. It might not be the best idea to inform Google that you are taking part in auto-surfs, but you definitely should if you are featuring your blog in a blog carnival

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