After retooling some of my other blogs this week, I wanted to mention how much better (I think) large vertical banner ads work in place of smaller rectangle ads. Granted, you're never going to get rich via Adsense, there is no reason you shouldn't be able to cover your hosting fees. I just feel like people are more likely to click an attractive and colorful image as opposed to a random text link about diet pills or something.
After working with some other folks on their Adsense ads, I have found that not only do they change often, two people can be looking at the same ad and have something entirely different on each of their screens. For example, I was viewing a large vertical banner image ad of Barack Obama while my friend was viewing the same page but a different ad in the banner in question. Personally, I thought that was pretty strange, I always thought (hoped) it was streamlined.
Here is the advertisement in question on the blog Sanktastic;
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