Wednesday, May 09, 2007

Keyword Strategies High Level Review

There are many factors that go into creating a good keyword campaign. Each website is different and each page on each website is different. When we create every single page on the website we had to be cognizant of the title that appears in the tab of the website along with the words appear in the title at the heady level and at all the subtitle levels. we then need to consider how often the keywords that we are interested in focusing on, how often they appear within the text of the article. This is referred to as keyword density.

There used to be a time when people could stack keywords into webpages, setting up a long list of meta keywords there were only used to attract people by accident. Today people need to ensure that their website or webpage is consistent in theme and point throughout the entire page. the keywords used in the title and the subtitles need to be in alignment with the meta description and the meta keywords used in the HTML. All of these things need to be consistent with the keywords used in the actual text that a visitor to that page will read and if done right this will achieve a keyword density of a few percent. For example if we wanted to focus on a website with the keywords under cabinet lighting We would need to ensure that those keywords were utilized in all the sections of the search engine analyzes to determine what a webpage is about. In addition search engines will also look towards other sites that point to this site page of a website and utilize the same keyword structures.

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