Microsoft is still working to buyout Yahoo! and join forces to do business against Google in the online advertising industry. Such a merger would definitely be good for both publishers, advertisers and innovation in general.
Google has continued to refine their search algorithms but they have not kept up the pace of innovation with their advertising products. A stronger adversary in the form of MicrosAhoo! would definitely push Google to work harder and push the enveloper further. It would also give advertisers and publishers additional options to cover different markets. This growth of supply would be beneficial for the industry from a simple economics perspective.
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