Search Engine Optimization is still a hot button issue and many new bloggers are sacrificing time spent on quality writing for time spent networking. Granted, networking is essential for any blogger, but so is producing quality content. What good is great visibility if your message is garbled?
Anyway, there are many ways to enhance your blog or websites standing quickly and easily. If you've spent a good deal of time surfing through various blog directories, you've no doubt seen a "blogroll" and quite possibly considered listed some blogs on one of your own. Well, not so fast. It is a great idea to have a blogroll featuring your favorite blogs and websites, but it is wise not to just link everyone and everything and here is why.
Anyone who reads your blog for content (and that is most people who stay longer than 25-30 seconds) might be interested in visiting similar blogs and seeing what they have to offer. If I'm visiting this blog for Adsense Tips, I'm not going to want to visit a greeting card building blog. Although you might be social networking buddies with that sites owner, you owe your readers more than a dud link.
Secondly, social networking with similar blogs through comments and blogroll exchanges can create a solid flow of traffic for both sites and improve their rankings quickly. It is important to make sure a blogroll exchange is working for both parties. I can't stress how important it is to update your content and and keep in touch through comments with others to whom you link. Not only is it just good manners, it can create a stronger more viable network and lead to future successes.
Without harping on Page Rank (which has almost gone the way of Alexa ranking), if you are looking for a quick PR boost, exchanging blogrolls with higher ranked blogs can increase your ranking overnight (it helps to use googles webmaster tools and create sitemaps etc).
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