I just heard a great monetization suggestion at the Birmingham WordCamp. If you use WordPress, the software, you can establish a template (not a theme but a 'page template'). In that template you can re-code how that page looks and feels.
In part you can re-code that to perform Google Search results on that page, keeping the results inline with your theme. Google Search also shares some ad revenue with you for using their search and the ads that come up with them from Google.
Go do a Google search on the term orovo and you will see paid listings at the top of Google's search result.
Its a very interesting concept for using templates, a relatively new tool in WordPress that is rapidly turning WordPress into a full fledged CMS.
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