Defining Click Fraud

Search Marketing Standard ran an article titled Defining Click Fraud.

For anyone that earns money from Adsense or gains advertising from Adwords, wiping out Click fraud is very important.  Click fraud devalues the services of Adsense and Adwords and harms the potential for Publishers to earn money from Adsense.  Similarly, click fraud hurts Adwords advertisers right in the pocket book.

Both sides of the industry are harmed by click fraud.

You can help to define click fraud and help the industry find solutions to prevent it to safeguard your advertising revenue and improve the effectiveness of your advertising campaigns.

Two groups have been created to help.

1. Click Quality Council
2. JoinTheNetwork

 

Technorati tags: preventing click fraud, defining click fraud, click fraud prevention groups, click fraud prevention councils