Tuesday, December 19, 2006

Installments generate more Adsense Impressions

Here's a handy little monetization tip that every large news site already knows.

If your reader gets to the bottom of a page, clicks the next page or page 2, 3 or 4 button, the new html page they land on will be a new impression and one more opportunity to earn revenue from the advertising on those pages.

You can benefit from this concept as well.  We will be covering some demos of how to create this functionality in your blogger blog (if you are running word press, you've got it easy as its a built in function already, but this presumes you are on a hosted account as the free accounts will not let you earn money at all.  They will delete your account!)

In the meantime take a look at the articles you write.  If the article is over 2-400 words, you might consider whether you would have been better off providing the article in multiple parts or with multiple pages to generate more impressions and more revenue!

Balancing Act

Of course the more pages and parts you build the harder you will have to work to insure that your writing is enticing enough for your reader to follow you to the next page!

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