I found an excellent blog article last night that details some excellent strategies for building linkbait.
What's Link Bait?
Linkbait is typically an article or an item of content created to baiting other websites and blogs into linking to that content.
Videos on YouTube are linkbait. Wikipedia articles are linkbait. Both offer a way for people to reference their content.
You can use these same principles in your own blog and websites to attract people to your site through Search Engine Searches. Once they are there if you offer something unique, they may then in turn write an article or a web page and link to your site to point out that useful content.
I'll cover some of these concepts in individual articles, but if you want the full version fast check out the blog article at YellowHouseHosting.com.
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