Tuesday, November 25, 2008

Intensive Keyword Focus

Having spoken a bit about different ways to strategize your Adsense program, I wanted to take a minute today to stress the importance of targeting your keywords to ensure "clickable" Adsense ads. As I've mentioned in the past, nobody is going to click on an advertisement for Sea World when they are reading articles on a blog about Adsense. I can't stress enough that it is important to stay on task when writing an article for your blog. In fact, if you don't have a particular keyword focus for your article (or your blog), you probably should back away from the keyboard and plan out a strategy.

In addition to crafting a keyword focus, it is important to update your Adsense preferences and setup from time to time to ensure that your ads are up to date and also working  with your blog and not against it. I mean, the ad may be relevant but if its color or size is off a strong keyword focus won't really matter. Who wants to click on an eyesore of an advertisement anyway? I know I wouldn't click on it and I doubt you would either.

In conclusion, if you are writing a blog article and are hoping to employ Adsense to earn some dough you may want to consider honing your keyword focus so you will have relevant advertisements on your page. Remember, relevant ads equal clicks and more revenue via the Adsense program.

No comments: