When you buy domain names, you should attempt to purchase domain names that have the key words that you hope to target with your website. You can be very good to come up with a catchy phrase or a made up name if you want to brand your site in that type of way. Great examples of this would be Google or Yahoo!.
Not everyone can be the next Yahoo or Google and so many smaller websites and companies are blogs need to focus on including the keywords they hope to target and searches from search engines. For example if you were going to start website that sells floor tiles, you might want to name the site "cheapfloortiles.com" or "Cheap-Floor-Tiles.com" he did not want to use the_, the underlying button, however the dash button does work quite effectively in domain names.
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