As we continue our focus on some of the mistakes that people make when they set up a PPC advertising campaign, and this article we're going to focus on making sure that your campaign sends people to the specific niche or specifically focused article that covers exactly what they're looking for. You want to send your visitors that are clicking in from a PPC ad straight to the page that relates to what the ad was about. Do not send them to your home page or two in categorical generic page send them to immediately to the page that relates to the ad.
If visitors have to click around your webpage to find the thing they thought they were looking for originally they will bounce out of your site and you will waste money bringing them to your site.
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