When you're writing blog articles or even content for a specific page
Keep in mind the number of times your keywords are used throughout that page. Many people will list their page for a keyword and never use the keyword in the actual article or the page. Whenever possible try to follow these simple guidelines:
- Put the keyword in the file name
- but the key word in the title but the keyword and H1 header
- use the keyword threw out that page, your goal should be to utilize that keyword approximately 7% of the time
So if you have a hundred words on that page or in that article, the keyword should appear approximately 7 times to achieve 7%. That is a goal and something to shoot for but not necessarily live or die by. At the end of the day you do want to keep your writing natural.
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