Give Yourself SometTime to Manage Your Campaign

Managing a PPC campaign takes time.

You need to make sure that as you set up a campaign you set aside enough time to manage it appropriately.  Now I've done this myself, sometimes I set up a campaign and it's a bit of a test or a trial and I set the budget real low and I set the price for it a click real low. Then I get caught up in other things and I don't look at the campaign for a week.

It can happen but that's not necessarily a good thing.  If you're going to go to the trouble of setting up a campaign give yourself enough time to manage it and tweak it as needed.  Don't make the mistake of ignoring it otherwise you just won't get a return on investment that you looking for.