Tuesday, November 25, 2008

Traffic Generators Dying Off

Recently, BlogMad announced that they will be closing their "doors" on Dec. 12, 2008 unless they are sold by that date. Apparently the traffic generation business just isn't what it used to be. For those of you unfamiliar with BlogMad, they are one of the better known traffic exchanges in the market and have been in business for several years. The traffic exchange offers their members views in exchange for viewing other blogs in their database. The system is a good source for instant traffic on blogs that are in development or looking to find niche traffic.

Many people aren't very large fans of traffic exchanges due to the lack of organic and focused traffic, but I would have to agree to disagree. I believe that traffic exchanges like BlogMad are great tools for unveiling a blog to a mass/global audience. I tend to roll-out my blogs on those networks to see if my design and content are able to catch a few "fish". After the "beta test", I will then focus on directories, networks, link exchanges and the like if I deem the site/blog viable.

In regards to Adsense, well, Adsense doesn't car for traffic exchanges as they are not truly viable page impressions. If you have used a traffic exchange you know exactly what I mean by that. In addition, I have heard that Adsense has penalized users of traffic exchanges in the past due to that same factor. 

Personally, I really enjoy BlogMad for the social networking aspect via the Shout Box and email functions. I have actually been able to generate a lot of traffic for my blog "Increasing My Blogs Traffic" via tips and techniques to get the most out of that service as well as similar services and other networks. 

Having used a number of different traffic generators and exchanges, I am sad to see that they are dying off slowly. I guess it is just the next stage of the Blogosphere's evolution. 

Intensive Keyword Focus

Having spoken a bit about different ways to strategize your Adsense program, I wanted to take a minute today to stress the importance of targeting your keywords to ensure "clickable" Adsense ads. As I've mentioned in the past, nobody is going to click on an advertisement for Sea World when they are reading articles on a blog about Adsense. I can't stress enough that it is important to stay on task when writing an article for your blog. In fact, if you don't have a particular keyword focus for your article (or your blog), you probably should back away from the keyboard and plan out a strategy.

In addition to crafting a keyword focus, it is important to update your Adsense preferences and setup from time to time to ensure that your ads are up to date and also working  with your blog and not against it. I mean, the ad may be relevant but if its color or size is off a strong keyword focus won't really matter. Who wants to click on an eyesore of an advertisement anyway? I know I wouldn't click on it and I doubt you would either.

In conclusion, if you are writing a blog article and are hoping to employ Adsense to earn some dough you may want to consider honing your keyword focus so you will have relevant advertisements on your page. Remember, relevant ads equal clicks and more revenue via the Adsense program.

Friday, November 07, 2008

Adsense Targeting Keywords

In our last post I mentioned a technique on keyword focusing strategies to implement on your blog that will help keep your Adsense making sense. I also mentioned last week a few instances where sometimes keyword targeting will backfire and place an ad on your blog that speaks opposite of your focus. The ad that I used as an example I found on a friends blog who wrote a post regarding his support of Barack Obama for President. Unfortunately (for his blog), the ad that he wound up with was an ad about a documentary that was anti-Obama. Personally, I thought that it was kind of funny, but I could see where it might make him and his blog look strange.

Sometimes a keyword focus isn't enough and you have to explore your Adsense menu and filter through the menus to find the "appropriate ads" link. I recommend doing this as soon as you select Adsense for your account, it can help keep awkward ads from popping up and making your readers say, "huh?" With any luck you might be able to grab some extra clicks this way too!

Tuesday, November 04, 2008

Google AdWords - Writing Effective Ads (Part 3)

In Part 1, I mentioned that Google only allows one exclamation point per ad. This is but one of many rules Google has, not to make it difficult for advertisers, but to protect the experience of the the user. I will use this post to summarize more of the AdWords Editorial Policies.

The first few policies I am going to hit concern the appearance of your ads. There must be correct spacing between words and words must be spelled correctly. Also, no “text speak” such as substituting “U” for “you.” ALL CAPS is also not allowed though you can capitalize the first letter of each word. Another no-no is repeating words for emphasis. Obviously, inappropriate language either in the ad or in the Display URL will get your ad rejected too.

The next few policies deal the content of your ads. First, don’t lie. If you are advertising a special offer, make sure it can be found on your site. Next, if you claim to be the best or #1, you have to back it up in the ad with third party verification. You can say “Voted #1 By ….” but you can’t say “Best Ice Cream in the World” Finally, if you claim to be better that your competition, you have to specifically back up your claim on your landing page. This can be done with a table, a chart, or simply bullet points showing how you are better.

If you simply keep in mind that the content of your add should be honest and should be what draws attention, you’ll do well.

Mary Jo

Internet Marketing Blog

600 Boyson Road, Suite 200

Cedar Rapids, Iowa 52402

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