Thursday, March 08, 2007

Applying Your Campaign Lessons to your Page Copy

When you run a PPC campaign, you need to make certain that you improve your site with the information and lessons learned from that campaign.  Quite simply, the successful PPC keywords that you use that actually draw people in, are often times the same keywords that they're searching for in the search engines. 

You should take a look at your individual webpages, and ensure that the text within those pages covers those key words and covers them effectively.  If the keywords are central to the page and to your success a good ballpark goal is to attempt to get those key words placed in 5% of the words that show up on a page 7% would be deemed ideal however there is a bit of a range than you do want to look natural.  Don't make the mistake of ignoring the results of your PPC campaign even if you don't do conversions are as useful information there


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