Thursday, March 08, 2007

When Your PPC Campaign is Stale Shut it Down!

We study results from a PPC campaign yet to pull the plug on it.  A dead campaign is a dead campaign the matter how successful it was for you at one point in the past.  When it stops producing its time to move on, consumers and Web servers change over time just because something is successful in the past does not mean to be successful in the future.  Don't make the mistake of continuing to waste money on campaigns that are no longer producing.


Technorati tags:

No comments: