Monday, March 05, 2007

Mistakes to Avoid in PPC Advertising

Going to cover a few items I found in a top 10 list of mistakes that you can make it up PPC advertising campaign.  I found a great summary over at top 10  The summary lists the top 10 paper click mistakes that you can make as an advertiser.  It also offers several other top 10 lists covering the same topic by many other search engine optimization and search engine marketing companies.

One of the first mistakes that they mention is the focus of many people on high-volume keywords.  Too many people focus on trying to get a keyword that delivers tens of thousands or hundreds of thousands of results.  They often don't have the budget for that type of search.  Stay focused on the key words that work for you specifically for what you're trying to target on the pages you're trying to target them.

I'm going to cover a few of the other tips as part of an ongoing series as I focus on covering this link bait article at Top 10

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